Digital trends are quickly changing the face of the consumer goods industry, unleashing unprecedented opportunities. This is in a large part due to the explosion in and exploitation of personal data, which can be generated from loyalty programs, in-store and online transactions, personal devices and biometric tracking. Whilst such companies cannot afford to be technology laggards or face extinction in this fiercely competitive industry, they must also overcome data protection challenges or face dire consequences.
As the digitization wave spreads, Luxury and FMCG companies must develop new digital channels to increase engagement with customers and provide frictionless service for the next generation of highly mobile consumers. In doing so, these companies are creating and storing significantly more unstructured data, resulting in new, often unforseen sources of vulnerabilities and inefficiencies.
Dathena's patended A.I. technology can solve this problem, and was selected by a leading global brand to develop a state-of-the-art data protection & privacy tool that automatically secures data flowing through its chatbots.Find out more