Privacy Policy

Effective November 16th, 2021

This Privacy Policy informs you about how Dathena Corporation and its subsidiaries (collectively, "Dathena") collect, use, and share your personal information through our website or any mobile app (collectively the "Site"); through our products including –but not limited to – DURA, ADP, EFSM and Dathena Packages (collectively the "Product"); or when you interact with us online, for instance through our branded social media pages; offline collection, including Dathena events, surveys, questionnaires, research and evaluations; third-party sources, including business partners and vendors; or when you apply for an employment opportunity with Dathena (collectively, the "Offerings").

This Privacy Policy applies to all users of the Offerings. Some users, including residents the European Economic Area, may have additional rights, which are explained in our EU Privacy Policy located here.


"Personal Information" generally means information that identifies you as an individual and other information we associate with it. We collect several types of Personal Information, from several sources, depending on the Offerings you use.

1. Personal Information we collect directly from you

We may collect Personal Information directly from you in the following situations.

  • Contact Information such as name, business email, phone number, or address for you or others (e.g., principles in your business or billing contacts), when you express an interest in obtaining additional information about our Product; create an account on our Site; request customer support, via our online help center or community forum; use the "Contact Us" or similar features on the Site or on the Product; register to receive alerts or newsletters; register for, attend, or participate in an event or webinar; or download certain content from our Site.

  • Applicant Information. If you apply for an employment opportunity with Dathena, we collect your name, email, phone number, address, and the information you provide in your application materials and during any interview process.

  • Reviews and Feedback. If you voluntarily submit certain information to us, such as by filling out a survey about your user experience, providing feedback, or submitting a review of our Product, we collect the information that you have provided.

  • Data Classification. If you use our Product, which requires the classification of your data using our AI technology. It will identify relevant data present in the files processed. This data may include all personal data you store as an organization on your Microsoft tenant or file servers and you grant access to us through Microsoft Azure App registration (“organization data”) or agreement. This data may be processed for the purpose of identifying sensitive files, classifying files, performing the most accurate risk assessment and generating dashboards while providing services offered by our Product. Your personal data is never stored on our servers. The legal basis for this processing is the performance of a contract between you and Dathena (risk assessment, dashboards, etc). You can find more details on how we process your data here.

  • Usage patterns. We can collect information such as your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views, clicks and website navigation paths, as well as information about the timing, frequency and pattern of your service use. In this manner, we monitor how you use our Product. 

Wherever your Personal Information is held by Dathena or on its behalf, we will take reasonable and appropriate steps to protect it from unauthorized access or disclosure.

2. Automatically collected device and usage information

We use common information-gathering tools, such as cookies, web beacons, pixels, and similar technologies, to automatically collect information as you navigate our Site, our Product, our services, or interact with emails we have sent to you.

We may record certain information about visitors to our Site, including web requests, interactions with the Site including pages and files viewed, date and time stamps, IP addresses, language preferences, locations (depending on your device and browser settings), device and mobile identifiers, browser information, operating system and configuration, Internet service provider and/or mobile carrier, referring website, and other information. This information is used to analyse overall trends, help us provide and improve our Site, Product and Offerings, provide a tailored experience to users, and secure and maintain our Site.

We may also collect similar information from emails you receive from us, helping us track which emails are opened and which links are clicked by recipients.

For additional information, please see the "Analytics, Cookies and Similar Technology" section below.

3. Information we receive from third parties

We also collect some Personal Information from third parties, such as publicly available databases or social media platforms; vendors who compile information for our use, such as in recruiting or from sales leads.


We use Personal Information as permitted by law and for the following businesses purposes:

  • provide and administer the Offerings and our Product and services;

  • process and fulfill orders in connection with our Product and services and keep you informed about the status of your order;

  • help you complete a transaction or order;

  • bill you for our Product and services;

  • respond to your inquiries;

  • provide training and support services;

  • operate, evaluate and improve our business, such as by administering, developing, enhancing and improving our products and services; managing our communications and customer relationships; and performing accounting, auditing, billing, reconciliation and collection activities;

  • perform data analytics, such as research, trend analysis, and financial analysis;

  • communicate with you about your account and orders including sending emails relating to your account status, order confirmations, renewal or expiration notices and other important information;

  • conduct advertising, marketing and sales activities, including sending promotional materials, generating leads, pursuing marketing prospects, performing market research, determining and managing the effectiveness of our advertising and marketing campaigns and managing our brand;

  • communicate with you about, and administer your participation in, events, programs, promotions and surveys;

  • protect against unauthorized use or abuse of our Site and services;

  • protect against, identify and prevent fraud and other unlawful activity, claims and other liabilities;

  • protect the health, safety and security of our employees;

  • comply with and enforce relevant industry standards, contractual and legal obligations and our policies; and

  • maintain and enhance the security of our Site and other online channels, products, services, and information resources.



Dathena may process Personal Data relating to you if one of the following applies:

  • Users have given their consent for one or more specific purposes.
    Note: Under some legislations, Dathena may be allowed to process Personal Data until the User objects to such processing (“opt-out”), without having to rely on consent or any other of the following legal bases. This, however, does not apply, whenever the processing of Personal Data is subject to European data protection laws;

  • provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;

  • processing is necessary for compliance with a legal obligation to which Dathena is subject;

  • processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in Dathena;

  • processing is necessary for the purposes of the legitimate interests pursued by the Dathena or by a third party.


In any case, Dathena will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.



 Depending on your use of the Offerings, we may share Personal Information with the following entities:

  • Within Dathena, including our affiliates and subsidiaries, for the purposes described in this Privacy Policy;

  • Third party service providers we have engaged to perform services on our behalf, such as website and blog hosting, recruiting, data analysis, research and analytics, marketing, event planning, payment processing, infrastructure provision, IT services, customer support/service, email delivery services, data analytics, and other such services to us, and for the purposes of providing those services;

  • Professional advisers acting as service providers, including lawyers, bankers, auditors, and insurers based in the countries in which we operate, and who provide consultancy, banking, legal, insurance, accounting, audit/compliance and similar services;

  • Customers, for instance to connect authorized users of our products and services with their company administrator, to report and help manage issues requiring support, to verify account or activity information, investigating suspicious activity, or enforcing our terms and policies;

  • Other users of the Offerings where you have chosen to submit or share Personal Information, for instance in the community forum, comments on our help centre, or reviews of our products;

  • Our sales partners, including distributors and authorized resellers of our products and services, to offer and provide our products and services to you;

  • To a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings); and

  • To comply with legal obligations.

The above does not apply to personal information present in the data we process within the usage of our Product as these personal information is never stored on any of our servers.



Dathena uses technologies such as web beacons, pixels, and tags, alone or in conjunction with cookies, to gather information about the use of our Site and our Product and how people interact with our emails. A "cookie" is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A "web beacon," also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server.


Third parties provide certain services available on this web site. We may provide information, including Personal Information that we collect on the Web, to third-party service providers to help us deliver programs, products, information, and services. Service providers are also an important means by which we maintain our Site and mailing lists. We will take reasonable steps to ensure that these third-party service providers are obligated to protect Personal Information on our behalf. We do not intend to transfer Personal Information without your consent to third parties who are not bound to act on our behalf unless such transfer is legally required.

When you visit the Site, we, or an authorized third party, may place a cookie on your device that collects information, including IP address and other identifiers associated with your device and device characteristics, or your activity on the Site. Cookies allow us to monitor Site usage, identify trends and track statistics, and improve and customize your experience. Most browsers allow you to control cookies, including whether or not to accept them and how to remove them. To learn more about blocking and deleting cookies, please visit these links depending on your browser: 

(a) (Chrome);

(b) (Firefox);

(c) (Opera);

(d) (Internet Explorer);

(e) (Safari); and

(f) (Edge).


Please note that by choosing to disable all cookies, you may limit your ability to use some features on our Site.

We also use web beacons and pixels on our Site and in emails. For example, we may place a pixel in marketing emails that lets us know when you click on a link in the email. We use these technologies to operate and improve our Site and marketing emails. For instructions on how to unsubscribe from marketing emails , please see "Your Rights and Choices" section below.


The Site may contain links to other websites, applications, and services maintained by third parties. These links are provided for your convenience only. The information practices of other services, or of social media platforms that host our branded social media pages, are governed by the privacy policies and terms of use of those entities.

The providers of third-party apps, tools, widgets and plug-ins on our online channels (such as Twitter, LinkedIn and Facebook) also may use automated means to collect information regarding your interactions with these features. This information is collected directly by the providers of the features and is subject to the privacy policies or notices of these providers. To the extent permitted by applicable law, Dathena is not responsible for these providers’ information practices.


Wherever your Personal Information is held by Dathena or on its behalf, we will take reasonable and appropriate steps to protect it from unauthorized access or disclosure.


The Site and our products and services are not intended for use by children and Dathena does not knowingly collect Personal Information from anyone under 13 years of age.


1. Updating Your Information

To the extent that you provide us with Personal Information, we wish to maintain accurate records, and should you need to update or correct that Information, you may contact us as indicated below and we will make reasonable efforts to update your Personal Information as soon as practicable.

2. Opting Out of Marketing Communications

You may opt out of receiving promotional or email marketing communications from or on behalf of Dathena by clicking "unsubscribe" at the bottom of any email. We may still continue to send you certain emails relating to use of the Site, service announcements, or similar administrative or transactional messages.


California residents have certain additional rights under state law.

1. Right to Know

If you are a California resident, you have the right to know certain information about our data practices in the preceding 12 months. In particular, you have the right to request the following from us:

  • The categories of Personal Information we have collected about you;

  • The categories of sources from which the Personal Information was collected;

  • The categories of Personal Information about you that we have disclosed;

  • The categories of third parties to whom Personal Information was disclosed;

  • The business or commercial purpose for collecting or selling (if applicable) the Personal Information; and

  • The specific pieces of Personal Information we have collected about you.


2. Right to Delete

If you are a California resident, you may request that we delete your Personal Information. Note that deletion requests are subject to certain limitations, for example, we may retain personal information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests.

3. Exercising Your Rights

To exercise your rights, please submit a request by emailing us at In your request, please specify which right you are seeking to exercise and the scope of the request. We may require specific information from you to help us verify your identity and process your request, in which case we will contact you at the email address you provide.

California residents may designate an authorized agent to submit requests on your behalf. We will require written proof of the agent’s permission to do so and will verify your identity directly with you.

We will not discriminate against you in price or service for exercising your rights.

4. No Sales of Personal Information

Dathena does not sell Personal Information of California consumers nor do we disclose the Personal Information of Dathena’s California customers to third parties for direct marketing purposes.


We adhere to local data protection laws in the European Economic Area, and in particular the General Data Protection Regulation.


We may amend this Privacy Policy from time to time. Please reference the date at the top of this page to see when this Privacy Policy was last revised. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on our Site. To the extent permitted by law, your use of the Site and/or any of our products following these changes means that you accept the revised Privacy Policy.


Contact us for any questions about this Privacy Policy or our practices by emailing us at